Managing Sales Leads
- Turning Cold Prospects into Hot Customers
 The
Experts Praise Managing Sales Leads
I've known Jim
Obermayer for close to 20 years. Jim is, without doubt, the
number one expert in the area of lead generation, lead
management, and literally all aspects of the science of
finding prospects that are interested in buying your products.
His new book will help the reader develop and implement a
systematic approach to generating high quality, profitable
leads.
Gilbert E. Cargill
CEO, Cargill Consulting Group
|
Finally, a book that gives the facts for “sales engine”
success by showing marketing what they need to do to serve the
sales organization! “Managing Sales Leads” shows you the
procedures and numbers required to meet your quotas through
defined lead generation and management metrics, leading to
accurate forecasting. Regardless of the talent of your sales
team, this is a sales and marketing blueprint for
understanding their true capability and a factual basis for
holding them accountable to sales objectives and goals.
John B. Hasbrouck
President and CEO
NewLeads, inc.
|
| I
have been waiting for a book like this for a long time.
Whether you are just starting a lead management system or you
want to make your existing process more effective, Jim
Obermayer’s, Managing Sales Leads is the one resource that
offers everything you need.
From designing a
lead management process, to justifying a new and improved lead
management system, to presenting an air-tight case for a lead
management system, this book covers it all. It will help you
generate more sales.
Matthew Hill
President, The Hill Group
|
Generating sales leads and the management of those leads is
the true test of marketing ROI. Jim Obermayer is one of the
few who not only understands that but makes it easy for the
rest of us to comprehend. And this is the book that clearly
maps out the entire process from start to finish for beginner
and pro alike. If you’re at all concerned about getting more
prospects, turning more of them into customers, and improving
your Marketing ROI, you must read this book.
Rick Kean
Former Executive Director, Business Marketing Association
President, The Business Marketing Institute
|
Finally, someone hit the nail on the head. If you want to know
the real inside strategies used by successful marketers to
managing sales leads from someone who’s been in the field and
seen what works and what doesn’t, read this book NOW!
Russell Kern
Founder/CEO, The Kern Organization
Author, S.U.R.E. Fire Direct Response Marketing
|
Executives today are tired of marketing efforts wasting their
company’s valuable resources. In Managing Sales Leads,
Obermayer provides a measurable method of marketing guaranteed
to gain market share at an extraordinary and predictable rate.
Pamela Wasley
CEO/President
Cerius Consulting
|
|
Order "Managing Sales Leads
- Turning Cold Prospects into Hot Customers" now. |
|
|
Sales Leakage Consulting,
Inc.,
Formed in 1996, by James
Obermayer serves the needs of corporations in the business to
business market place.
Sales Leakage is defined as
preventable breakdowns and points of friction that contribute
to unnecessary sales losses. Sales Leakage includes the many
“leaks” which hurt sales productivity, reduce marketing
effectiveness and waste the three most valuable resources a
company has: time, money, and people.
Visit
www.salesleakage.com.
|
|
Join the
Sales Lead Management Association
As a
member of the Sales Lead Management Association, you will have
access to a library of resources that will help you do your
job better and be more successful.
When you join, there will be no
meetings or dues, only access to information and to a panel of
experts who can help you solve difficult Sales Lead Management
issues you are facing.
Join
the SLMA now.
|
|
Also
Consider
Sales & Marketing 365
by James Obermayer
 |
|